Swix to open first US outlet store at Settlers Green

In the last five years, OVP Management Inc. has added REI Co-Op and its first in the nation experience store concept, along with flagship outlet stores for British outdoor brands Regatta Great Outdoors and Craghoppers. Now Settlers Green is poised to add Norwegian sporting goods company Swix to its elite list of outdoor brands that have entered the United States market by way of North Conway. Swix plans to open its first US outlet store at Settlers Green in late spring.

“I can't think of a better place to open our first US outlet store and for people to experience the Swix brand,” said Steven Poulin, Managing Director of Brav US, Swix's parent company. "Surrounded by the White Mountains with access to 13 nearby alpine and cross-country ski resorts along with a long list of outdoor brands, Settlers Green is the premier outlet center on the east coast for outdoor enthusiasts.”

Swix is world famous for its ski waxes, but also develops equipment including cross country, alpine and backcountry ski poles along with an extensive line of outerwear including on-snow apparel, packs and bags, and athleticwear.

The company was founded in Sweden in the early 1940s and established its headquarters in Norway in 1948, gaining interest among elite nordic skiers in that year’s Winter Olympics in St. Moritz, Switzerland. The company is known for establishing a color-coding system for its ski waxes to make it easier for skiers to identify which wax to use depending on snow conditions. The color-coding system became an industry standard adopted by all wax makers.

“Swix is a brand steeped in ski history much like North Conway,” said Settlers Green Marketing Director Laura Lemieux. “They are going to be a great addition to our mix of outdoor brands like Eddie Bauer and Columbia, and will no doubt be a popular destination for the hundreds of thousands of avid skiers that visit the area every year.”

Swix athletes include Vermont native and two-time US Olympian cross country skier Sophie Caldwell and Norwegian Olympic gold medalist downhill skier Aksel Lund Svindal. The company is currently spearheading a social justice movement to petition the Olympic Committee to allow the women’s combined nordic event for the 2026 Olympic Games. Backed by the International Ski Federation, Swix stated, “Together with the skiing community, we fight for justice and equal opportunity in the sport. The goal is to persuade the IOC to include women’s combined skiing in the 2026 Olympic programme.”

Swix should find itself right at home when it opens at Settlers Green, located minutes from hundreds of kilometers of nordic skiing networks in the Mt. Washington Valley including the world-renowned Jackson Ski Tour Foundation. The 3,240 square foot store will open by summer at Suite A14 next to Lindt Chocolate.

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OVP Management, Inc., a Newton Massachusetts based real estate development company, has developed over 500,000 square feet of commercial properties in North Conway, including Settlers Green and Settlers Crossing. For more information about OVP Management, Inc., future development plans, or leasing opportunities please contact Robert P. Barsamian in Newton, Massachusetts at rpb@ovpmanagement.com or by calling 617-965-2460. Additional information is also available at settlersgreen.com.